About us

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We’ve always believed in the timeless value of ancient Aryuvedic practices and sought to incorporate them into our daily routines— from mindful eating to natural remedies. For over 15 years, our friendship has been rooted in shared conversations about natural, holistic approaches—Ayurveda, mindful living, and the power of simple yet potent ingredients that seamlessly integrate into our busy lives. We’ve often reminisced about traditional Indian herbal remedies and reflected on how today’s lifestyles have distanced us from that nurturing, natural wisdom.

Driven by the desire to move away from harsh chemical-laden products, Neeraja began using natural, wholesome ingredients for skin care. She combined the traditional ubtan recipe passed down in her family through several hundred years, with the knowledge she had accumulated to formulate an herbal paste that she started using instead of her face-wash. 

The result? A transformative creation we now call Neeruchi 'Golden Hues'.

Seeing the remarkable transformation in her own skin, Neeraja started making batches for Ruchi as well. The results were astounding— our skin radiated with a healthy, natural glow. It felt as if time had reversed! Our skin became softer, healthier and rejuvenated, free from harmful chemicals and created without any negative impact on the environment.

Inspired by this incredible transformation, we felt an overwhelming desire to share this secret with the world. We believe everyone deserves access to natural solutions that enhance both beauty and well-being. This heartfelt belief led to the birth of Neeruchi.

Neeruchi represents our deep, honest, and sacred commitment to blending the best of nature with a touch of tradition and a modern twist. We hope it brings you the same joy, vitality, and radiant skin it has brought to us.

With gratitude,

Neeraja & Ruchi